The Goal: A Process of Ongoing Improvement

"The Goal" isn’t just a book. It’s an enlightening tale about understanding the root cause.

Eliyahu Goldratt’s The Goal opened my eyes to the wonder of business books. His key insight?

“A system's performance is determined by its constraints.”

As a production manager I was able to apply learnings immediately in our factory operations. Over the years I have seen high performing teams apply this theory to great effect. The most successful businesses we work with are already performing at a high level and they know that to scale or accelerate at the pace they demand of themselves requires more than just effort or talent. It often requires uncovering a constraint they haven’t spotted yet.

It could be one person.

One outdated process.

One decision-making loop that slows everything down.

Fix that — and everything else starts flowing.

Don’t spread effort everywhere. Focus on the one point that frees up the rest.

Start by asking: What’s the real bottleneck in your business?

That’s the work we love doing.