The 22 Immutable Laws of Marketing
Break the Laws, Break Your Business
Marketing isn’t a guessing game - it’s a game of rules.
Ries & Trout lay down 22 laws you ignore at your peril.
Better to be first than better
Own one word in your customer’s mind
Line extension kills focus
In a world full of noise, these timeless principles help you simplify, differentiate, and win.
Which marketing law are you breaking - and what’s it costing you?
Action: Pick one law. Align your next campaign with it.
