Start With Why

ThinkRight Reads: Start With Why by Simon Sinek

Leadership that lasts begins with purpose.

Key Insight
People don’t buy what you do; they buy why you do it. Purpose-led leaders don’t just communicate better — they build trust, create momentum, and drive long-term results.

Why This Matters
Most businesses can explain what they do and how they do it. Few can clearly articulate why and their sales, culture and client experience are compromised as a result. Being clear “why you exist” ie where real leadership begins. Clarity of purpose cuts through confusion, aligns your team, and inspires others to act. 

Put It Into Practice

• Revisit your mission — does it reflect your deeper purpose?

• Use your purpose to guide decisions when things get messy.

• Check if your team connects with the “why” behind your goals.

• Align your marketing, leadership, and service around your core message.
  
  

ThinkRight Reflection
What’s your why — and does it shape your everyday actions?