Made To Stick

Make Ideas Stick, Make Change Happen

In Made to Stick, the Heath brothers crack the code on why some ideas thrive - and others vanish.

Their insight?

“The curse of knowledge is the biggest enemy of clarity.”

Sticky ideas aren’t about being flashy - they’re about being simple, concrete, emotional, and unexpected.
If you’ve ever pitched a great idea and been met with blank stares, this book is your playbook.

Your message matters - but only if it’s remembered.

Use the SUCCESs model to shape your next pitch or presentation:

• Simple – What’s the core idea?
  

• Unexpected – What breaks the pattern?
  

• Concrete – What can people picture?
  

• Credible – Who backs it up?
  

• Emotional – Why should they care?
  

• Stories – What makes it human?
  

Try this:
Boil your next big idea down to one powerful sentence. Then ask: Would a 10-year-old get it?