Marketing is about creating messages that capture people's attention. While it seems obvious that you would need a different message to capture different peoples attentions many people attempt to make a sweeping message which lands up speaking to no-one. In this clip, Mike talks about the importance of writing each marketing message to speak to a specific person/target audience with a message that will resonate with them. Use with our free pdf Structure Your Marketing to help you work through taking action on this video.
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