#16 Marketing - Your Ideal Customer

Every business is set up to serve a particular customer, and many businesses do not target their marketing material directly to that customer. Who is your "typical" customer? Do you market directly to them and their needs? How do you identify that customer? This week's Learning BITES gives you some tips and ideas on how to pinpoint your ideal customer. Use the PDF sheet on our website to create action points to apply this information to your business needs.

Link to Wistia here