Value Over Volume

“Are you doing more… but earning less?”

That was the question I had to ask myself years ago.
I’d packed the calendar, said yes to everything, delivered training after training — and at the end of a high-energy month, I looked at the numbers… and winced.

Lots of movement.
Not much margin.
And I was running on fumes.

It hit me hard: just because something’s keeping you busy doesn’t mean it’s building your business.

Since then, I’ve worked with hundreds of business owners across NZ, and this theme keeps showing up — especially in mid-sized, family-owned companies.
The team’s flat-out. Everyone’s busy. But somehow, the business feels stuck.

Jeff Bezos once said,
“When you have something you know is true over the long term, you can afford to put a lot of energy into it.”

So the question becomes: What work do you know is worth your energy — not just now, but long term?

A quick exercise I often give teams is the KEEP-DROP-DOUBLE framework:

• What work do we want to keep doing because it’s high value?
  

• What should we drop because it no longer serves us?
  

• What could we double down on because it creates real traction?
  

It’s a powerful filter — not just for your product mix, but for clients, projects, and even habits.

More doesn’t always mean better.
Better is better.

You don’t need to do more to grow.
You need to choose what’s worth doing — and do it exceptionally well.

What are you doing today that will still matter in five years?