Purple Cow

Stand Out or Be Overlooked

Seth Godin’s Purple Cow flips traditional marketing on its head—and dares you to be different.

In his words:

"If you are not remarkable, you are invisible."

Being average is no longer safe. It’s forgettable. In a world of constant noise and sameness, the only brands that grow are the ones worth talking about. Being remarkable means choosing to innovate, to polarise, to lead the market—not follow it.

So, what’s the one bold move that would make your business impossible to ignore?