Creativity, Inc.

Creativity, Inc. - Ed Catmull
Driving innovation through culture

This book tells the story of Pixar - and what it really takes to consistently break new ground.

According to Creativity, Inc., it’s not just talent or brilliant ideas that drive innovation. It’s the environment you build. Ed Catmull, co-founder of Pixar, shares how leaders shape cultures where creativity thrives and collaboration fuels progress.

One standout insight:
“Failure isn’t a necessary evil. It’s a necessary consequence of doing something new.”

This mindset - seeing failure as a learning signal, not a setback - is core to Pixar’s success. The book reframes failure as evidence that you’re experimenting, learning, and pushing boundaries.

Leaders who adopt this view create space for risk-taking, iteration, and accelerated growth.
Innovation, Catmull shows, isn’t luck. It’s the outcome of a culture built on trust, feedback, and courageous leadership.

Try this:
Reflect on a moment where a failure or misstep became a turning point.
What did you learn - and how did it shape what came next?