#03 Point of Difference

MarketingStrategy & Planning
Written By Mike Clark

To stand out and get our customer to choose us, we need to be clear on our point of difference (POD), sometimes called our unique selling proposition (USP). This Learning BITE shows a quick and simple way to be clear on your POD to help generate leads and increase sales.  Use with our Point of Difference PDF  to help you action this knowledge today! 

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Mike Clark
Mike is an exceptional communicator and has a proven track record of working with businesses to achieve their goals and reach the next level in business performance. His action bias and absolute commitment to producing results along with his engaging personality make him a sought after training facilitator. Working internationally, Mike is based in Palmerston North (the most beautiful city in the world!) writing and delivering courses and training with clarity and insight which produce definable results for the businesses he works with.
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