Be Easier To Buy From

Streamline your offer and remove roadblocks to say “yes.”

One of the fastest ways to lose a sale is to make it complicated.

I once worked with a business that had 14 different package options. The team thought they were offering flexibility. In reality, they were creating confusion. Clients couldn’t decide — so they didn’t. We simplified it to three options: good, better, best. Within three months, conversion rates doubled.

That’s the power of being easy to buy from. The easier it is to do anything the more people will do it!

When times are tough, clients hesitate. They look for reasons to delay. Every extra hoop you put in front of them makes it easier to stall. Your job is to clear the path.

Start by walking through your own process. Pretend you’re the client. Where do you slow down? Where do you stumble? Is it the contract length, the jargon, the hidden fees, or the way your proposal lands on the desk?

The friction points are usually obvious once you look. The challenge is being willing to cut them out.

Here’s the mindset shift: buying from you should feel simple, clear, and even enjoyable. Not like a test. There are some industries where a little friction at a key point can help make the experience feel exclusive. For most businesses the smoother the better!

So here’s my challenge to you: choose one step in your process this week and make it smoother. It might be shortening the proposal, speeding up the quote turnaround, or clarifying your pricing in plain English. Remove the friction, and you’ll be surprised how much faster “yes” comes.