Understanding, Planning &
The training is made up of 3 full day sessions delivered over 3 split days:
Day 2 two weeks later
Day 3 4-6 weeks later
The intention is to ensure action steps have been implemented and to build on learning and strategies created during the training.
Ideally suited for management teams who need to understand how marketing fits into the business strategy and want to create a plan to effectively deliver, and develop routes to market.
Understanding Marketing - including Target customer profiling, prospecting, POD/USP, positioning, routes to market, understanding oneself and the customer. We will discuss the sales process and how to measure and manage it (KPI's) and additionally we will explore grading customers and through this process you will create marketing plan to target customers according to their importance to the business.
Delivered a fortnight later, this day follows up on the initial training. As well as allowing for discussion and review we will also be focusing on KPI's, partnering with key accounts, adding value at every point of contact, increasing the value of each sale opportunity, referral marketing and testimonials. This will develop additional KPI's and process to overlay and compliment those previously developed and in use.
The focus of this day will be on the review and longer term sales and marketing strategy to ensure sustainability of activity and increase in sales in line with the growth plans of the company.
Investment is $10500
* This course is approved by NZT&E for training purposes. To see if your business qualifies for an up to 50% subsidy, please get in touch.