Raving Fans by Ken Blanchard & Sheldon Bowles – How to delight your customers to the point that they are raving about you
Purple Cow by Seth Godin – Any Seth Godin is good. This one stood out due to its practical application approach when a company wants to be so different it would be like seeing a purple cow!
The 22 Immutable Laws of Marketing by Al Ries & Jack Trout – Solid must read if you are in marketing, sales or management.
Made to Stick by Chip & Dan Heath- Why Some Ideas Survive and Others Die. Interesting research and great suggestions for making your idea/product or service stick in customers mind
Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne – Superbly researched and presented book on power of marketing your product so well that it stands above, alone and apart from all competitors.