Every business has a point of difference (POD) – the people that make the team. A company’s ability to engage it’s people and enhance the strengths they bring, underlines the culture within the team. When people feel valued, seen, acknowledged and part of something bigger, they are more engaged. Woven into the ‘fabric’ of our being is a need to be seen and heard (Which is why solitary confinement is such a tough sentence). People need to have purpose and to know that they matter and are making a (positive) difference.