Sales is a process. Whether you are selling burgers or oil rigs, ice-creams or cars - the role of a salesperson is the same: Connect with a customer who wants/needs what you offer (or the outcome of your product or service) and take them through a process that allows you to give them what they want or need.
Our sales process in a dozen Questions!
Sales is a process.
It is not scary, or sleazy or startling, it is simply a process. A customer has a desire, need, requirement and the sales person helps them to find the best product, service, outcome and result.
When we simplify our sales process, and when marketing does its job well by providing highly qualified leads, the role of sales can be simplified down to that of an order taker. Look at ...