Identity

Know WHY I should buy from you!

Of all sales confidence killers, there is one to watch for. Its danger lies in the fact that it is so common, people become comfortable in its presence. It is easy to fix. Yet it remains and festers over years, through companies, permeating and draining teams until they succumb to such normality that they do not stand apart. What is this crippling malaise that brings such despair? A lack of an answer to one simple question.