Business tools

What Tools Do You Use?

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Everything must be made as simple as possible, but not one bit simpler.  -Albert Einstein

Today finds me back hunting for time. If life is a game then time must be the gold coins you pick you with great delight and glee. They are hidden in the most peculiar places and today I thought I would share some treasures I could not do without and some I have recently found.

Google Doc and their new File Share format is amazing! We completely shifted over to this and have seen a marked difference in collaboration and finding files. A new survey by SearchYourCloud revealed “workers took up to 8 searches to find the right document and information.” “According to a McKinsey report, employees spend 1.8 hours every day— 9.3 hours per week, on average—searching and gathering information. Put another way, businesses hire 5 employees but only 4 show up to work; the fifth is off searching for answers, but not contributing any value.” Source: Time Searching for Information. Google sheets is a new tool we are exploring to reduce the time we spend capturing data - if we succeed on all fronts we will use less reams of paper and save 10’s of hours of data capturing.

I am grateful to Nigel Macintyre from Advance Flooring for suggesting the following social media tools that will deliver you more time in your week but maintain or even enhance your effectiveness.

Klout This is what gives you the KPI/score on how all your platforms are performing and more importantly which ones are getting used and which aren’t by your audience. A high profile person like Sonny Bill Williams or Taylor Swift can expect to have a score very close to 100, out of 100.


A very good company rarely gets past 50 but you can at least see how you are going. You link all your profiles to it. IFTTT(IF this then that) – essentially a tool you set up like a recipe that if you do something on one profile it automatically does something on others – this way you can concentrate on posting well on the ones that matter(as proven by Klout) and don’t waste time and energy on the others but it is still actually happening.

Buffer - This buffers/drip feeds your media out over whatever period of time you set which saves getting a surge of views etc when you do the posting and then nothing until next time: just spreads it out which is more appealing to followers. Task switching is a thief that is scaringly efficient at stealing time. Computers, internet and social media only make it easier to fall victim. According to, as of 2017 the daily social media usage of global internet users amounted to 135 minutes per day, up from 126 daily minutes in the previous year.

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Reading Jill Konrath’s excellent book “More Sales Less Time”, two time-tracking apps that she has suggested for tracking digital behaviour are: RescueTime for your computer and for your phone or tablet using Moment or BreakFree. At the end of each day the programme tells you how much time you have spent on various applications as well as different websites. If you are prone to self sabotaging distractions, Freedom app will “block all online time-sucks for whatever timeframe you designate”.