Innovation Is Not An Option

Model T Ford, Edison Quote, Modern Ford

“The only thing constant is change” is something that is proving truer by the day!

Advancements on every front is creating a ripple effect of change that is permeating every industry, society, group and person. Change is not always good - nor is it always bad. Change is what change is - CHANGE.

Resisting change is a futile exercise that will leave you exhausted and defeated - much better to work with this and be innovative. Some thoughts around this:

Challenge yourself as a matter of course: “What would my competition have to do to steal my best clients?”; “What disruption does this industry need?” (Think AirBnB & Uber) What is the biggest ‘bug-bear/irritation’ in the industry and how can you remove it?

Highlight key points in customer feedback - look for common themes and explore ways of doing more of elements that delight. Reduce/eliminate the factors that irritate. Customer feedback is key because these people are already paying for the service/product.

Adopt a continuous improvement culture where new ideas are welcomed and it is safe to make mistakes. Innovation is largely exploring what does not work, on the journey to discovering what does work.  

Notice the trends. Make it a point to stop at least quarterly and discuss trends:- PESTEL is useful here- Political Economic Social Technological Environmental and Legal. Many changes and opportunities for innovation are identified in the ground-swell of new trend - smart phones, fashion, online reviews, hover vehicles, etc

Goals can help keep some focus and ensure follow through. It is important to remember that it is people who are innovative, not organisations - set clear parameters. These act not as restrictions to innovation and change, but more as rules in a game - to give structure, sense and guidelines.

Execute - Kill the bad ideas and follow through on the good ones! An ability to focus and select 1-2 winning ideas that you can ‘own’ and take to market is much better than a dozen great ideas that take so long to come to fruition that others beat you to it. Apple uses this highly focused approach to win and excel in a few fields rather than develop hundreds of good products.

What do you need to do to ensure your business stays relevant and current? Innovation is a culture and an attitude - it enables highly responsive teams to lead the field, be early adapters and maximise the opportunities by being first to market.

Here’s to your success!