To even type that title feels like an anathema - almost the equivalent of questioning Richard Branson on business, or Warren Buffett on investing.
For those who do not know Gary Vaynerchuk, he is best known for his work in digital marketing and social media, leading New York–based companies VaynerMedia and VaynerX. I follow him on social media and one cannot question his success - but his latest post on LinkedIn has had me seriously questioning his realism.
The post was simple and audacious - nothing new there. I even "Liked" it, along with over 5500 other people. Then, over the course of the day, my subconscious interrupted the flow of the day with the sheer ridiculousness of what I had read.
Titled “5 LinkedIn Marketing Strategies for 2019”, point number one reads: Use the $1.80 strategy on LinkedIn. (leave your $0.02 cents worth on 90 comments posts a day in your field).
That sounds logical - with that much activity on LinkedIn you are bound to get noticed!
Do the math however and you need to be allocating 3+ hours a day to find enough stuff worthy of comment, think what to say, type it and respond to replies.
It is sufficiently challenging for myself, doing a post a day and making half a dozen comments and likes. I consider it a huge success when I am able to help clients to see the value of a post a day and feel victorious when their resulting action is regular posting of a few times a week!
No surprises here - SME business owners are time poor. If they could find 3 focused hours daily, they would be better off working on their business rather than in it, doing solely LinkedIn marketing! As a matter of interest, I went and looked up Gary’s LinkedIn activity for the day he posted that advice. I was somewhat relieved to see that he managed 10 ‘activities’ on the same day (that means that he is human like the rest of us).
The concept is really interesting and my subconscious is continuing to play with the idea but I just don’t see myself investing that much time in one strategy. I have asked Gary how he proposes a busy, mortal human, with no super powers, actually does what he is suggesting and look forward to his reply.
Am I simply naive? Have I missed something? I am interested in your thoughts on this - please leave comments in the section below the blog.