Marketing is everything you do to promote your business. Done right, it grabs people’s attention, creates interest and stimulates desire for your product that leads people to taking action. The better you understand your market, the better you can serve them. Do you know who your ideal customer is?
Who are you best set up to serve? Don’t say everyone! As Seth Godin said, everyone is not your customer! Of course, businesses are generally willing to take whichever clients that come, but you should ensure that you know what your ideal client looks like.
Think of your best client right now. Write down their name. If it’s a business, write their name and the name of the person you deal with. Are they male or female? How old are they? What are the main products/services they buy from you? What problems do you solve for them (with your product? What other problems do they have? What is their average spend? How often do they use you? Do they have family? What interests do they have?
Repeat this process with your next best client until you have 5-10 “best client” profiles. The more detail you have, the better. Now look at the profiles, and look for the patterns - what is common? Begin to build a picture of your ideal customer. Find their likes/dislikes, interests, hobbies, places they hang out.
As you create this picture, you are identifying your target market - a picture of the “person” you are best set up to serve. Once you’ve identified your target market in this way, you can ensure that your marketing is effectively reaching towards that person.