Last year I came across Chris Bates on LinkedIn and was impressed with how he posted every day. At that stage I was doing one blog and a post or two a week. What struck me the most is that Chris, much like myself, chose to share information and interesting viewpoints rather than pitch and sell.
In December as we reviewed our business and marketing plan for 2018 I reached out to Chris and asked if the daily posts worked for him. He generously replied with straight forward answer and advice, “Yep works very well :) stay consistent and be yourself.”
2018 has seen me post most days. It does work. The “be yourself” bit I find easy. The “stay consistent” bit - not so much. I have stuck with it however and these are the 10 things I have learnt about being consistent.
Clarity matters. Be clear on what you will do, when, with what purpose, and know why you are doing it, then commit to it completely..
Only commit to what you know can manage ongoing. In the past my tendency to leap into “the next shiny project and idea” has seen me over-commit and over-promise.
Nail down a time and ideally make it part of a routine - it makes it a lot easier to remember and to action!
Stick with it! 3 or 4 out of 5 days is not a failure - it is better than before and the more you do it the easier it is to do. Keep going. Habits take a while to form and stick.
Images make a difference with doing a post. It is a lot easier to write when there is a picture. Look for ways that inspire and make following through easier for you.
Standardise as much as you can. I aim to share a tip people can apply immediately or to ask a challenging question, or share an insight. Using those 3 formats reduces thinking time which increases my bias towards action. (Nothing quite like over thinking to convince yourself you will get back to it later!)
Tell someone who can hold you to account. Tip: Pick someone you do not want to let down and whom you know is not going to be ‘nice & understanding’ but rather hold you to account. We all know we are much more likely to do something if someone is going to check in on us.
Examine your progress honestly and look for what you do well - and repeat it (For me the ‘Images’ and ‘Standardised format’ work well). Also look for what you could improve on and improve on it. We had my brother and sister in law stay for 2 weeks and my post suffered because our routine was thrown. (at the end of the two weeks the “stick with it” while not beating yourself up was very useful!)
No excuses. While this might seem to contradict the above it actually is more aligned with “Sticking to it”. Life happens. Let it be a speed bump, not a breakdown. It is so easy to get to the end of a ‘bad patch’ (my 2 weeks) and go “Oh that didn't work” and not continue. Don’t entertain excuses.
Time waits for no man or woman! As we teach in our “Time optimisation creating effective teams” course - time is the only thing we are all born equal with. It is what you choose to do with what you have that determines your success.
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” ― Jim Rohn
What do you need to be more consistent with? When will you start? If you have a tip that you can share to help myself and others be more consistent please do share it!